> A plant-based diet is good for human health: a plant-based protein vs. red meat is associated with a lower risk of cancer-related, cardiovascular disease-related, and total mortality (3).

> Helping to improve nutrition and the environmental context could help increase sustainable and healthy products that can solve other problems in the country, such as food security.

> A plant-based diet could add up to 49% to the global food supply without expanding croplands, significantly reducing carbon emissions and waste by-products. Similarly, If we all eliminated meat and milk from our diets, we would be saving 50% of our water use (4).

Execution risk: > Lack of sustainable forest management plans definition technical assistance and implementation in potential territories that can benefit from the technology. > Specify that the supply of raw material is constant and available over time, overcoming learning obstacles and possible climate impacts.

Stakeholder participation risk: > Most consumers do not recognize that industrialized products end up being harmful to the body or that plant-based is a better alternative. > Lack of sufficient demand of a growing tendency but is not still substantial in the Colombian market. > There may be international competitors who are more knowledgeable and can better take advantage of the market's opportunities, with a lower price for consumers."

Drop off risk: > Due to lack of knowledge of organic cultivation or lack of technical assistance for adopting newly cultivated species.

External risk: > High costs of certifying products, which would result in a reduced supply of these products on the market and expensive processing and R&D Investments. > It can be growth subject to demand growth and trends, especially in large cities, since in smaller cities, there may not be enough demand.

Unexpected impact risk: > Drastic changes in the environment that are not accounted for in big data, such as earthquakes, tsunamis, and other natural disasters.

Gender inequality and/or marginalization risk: > Both rural women and indigenous communities may not have the necessary knowledge or technical education.

This initiative intends to promote food alternatives, driven by real or perceived health, environmental, and lifestyle benefits.

(National Development Plan - Alliance for food security and malnutrition): Creates a Food and Nutrition Security System, with functions and responsibilities within the Government, with decision instances at the national and territorial level (22).

(National Plan of Green Businesses): Defines the guidelines and provide tools for planning and decision-making that allow the development and promotion of both the supply and demand of green and sustainable businesses in the country (24).

(Agricultural and Rural Development Policy): Defines guidelines to advance between 2018-2022 towards more significant equity and competitiveness in alignment with the Rural Reform (23).

Financial incentives: Nutresa Ventures is a USD$ 50M fund that invests in early-stage highly innovative companies aligned with Nutresa's core business (Plant Base 2.0 is an investment vertical) (25). Inversor invested in Fruandes, a Colombian company that commercializes its products on a national and international level, with a portfolio of healthy snacks (13). Pomona Impact invested in Runa, an organic drink manufacturer certifies (14).

Fiscal incentives: With the Financing Law, the government imposed the value-added tax on beers and soft drinks, which will no longer be charged only during production but also in the distribution chain (32).

(Law Project 007 of 2017): There is a project in a state "filed by the passage of the legislature" that dictates provisions for the informed consumption of sugar, salt, and fats in processed and ultra-processed products. All of the above with the guarantee of contributing to people's health (29).

(Resolution 719 of 2015): It contemplates the classification of foods in 15 general groups that in turn are subcategorized according to the risk is high, medium, or low for health. Among the high risk are dairy products, meats, and derivatives, eggs, and products based on this, fishing, among others (30)

(Resolution 036 of 2007): Regulates the use and the administrative entity of the "Ecological Food Seal" under the Ecological Agricultural Products Control System that seeks to guarantee the sustainability and renewability of the resources and the quality of the environment and the care of human health (31).

(Law 1943 of 2018): The Financing Law brought a value-added tax on beers and soft drinks, which will no longer be charged only during production but also in the distribution chain (32).

According to Acodres (restaurant guild), to 2019, there were 528 establishments with vegan and vegetarian offers compared to 2015 when there were only 43 (26). Pietrán's Veggie Burger and Veggie Bites products were launched to the Colombian market in 2018, serving consumers' needs and healthy trends (26). Sannus Foods is a company that, since 2018, imports the world's most recognized plant-based products to Colombia (e.g., Beyond Meat) and is growing at 800% a year (26).

UNDP is supporting victims of the Antioquia armed conflict in the development of biofortified products - bean flour for hamburgers' production.